I really enjoyed this story. The overarching concept is that social media has been taken one step further: you can now upload your entire consciousness (including forgotten memories) and share it with whomever you choose. We hear about an entire range of reactions to this new technology: from those who created it to those who embrace it or shun it or are ambivalent. The title refers to that forest dwelling of a fairy tale witch: something that looks very tempting and draws you in, but then you're caught in something unexpected.
The writing was solid and the book was really engaging. There was, however, an underlying current of desperation or depression. Or maybe that's just this gloomy, rainy day talking?
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"Ah, good conversation--there's nothing like it, is there? The air of ideas is the only air worth breathing." --M. Rivière to Newland Archer, The Age of Innocence