So, big thing #1: the story is written backwards. It starts with the main character's death and works its way back to his birth. But not like in Memento, where each scene runs normally though the movie starts with one of the last scenes and works its way back in time. In Time's Arrow, everything actually goes backwards. Everyone walks backwards, gets younger, extracts shampoo from their hair and then sells it to the store, vomits up plates of food at every meal. If I hadn't already known, I wonder how long it would have taken me to figure out what was going on? I think it would have been really fun to piece it together on my own. Oh well...
Big thing #2: the main character was a Nazi war criminal. This was hinted at throughout the later parts of the main character's life (i.e. in the first half of the book) but I feel like the dawning horror would have been much more effective if I hadn't had this information before I even started to read. I know it would have taken me much longer to figure out the awful source of the gold he was "buying."
As disappointing as it was to have too much knowledge before reading, let's be realistic: what could possibly be said about this book without mentioning the Two Big Things? I would find it impossible to write a blurb that didn't give either away.
My brief review: good writing, though the backwards-plot idea really seemed a gimmick more suited to a short story. I found it a pretty unique concept, though the afterword mentions the germ was a paragraph in Slaughterhouse Five (when Billy Pilgrim watched a backwards-run film of planes bombing Dresden), as well as a short story by Isaac Bashevis Singer (which I haven't been able to find any information about, so if you know it, please tell me!) I would certainly say Time's Arrow is one of a kind, and likely to remain that way; a similar novel can't be written without inviting accusations of stealing the idea from Amis.
I think I am neither drawn to nor repulsed by Amis. I mean, with some authors I know for sure whether I want to read more of their work after reading one of their books. With this one, I guess I'm not opposed to more, but I won't rabidly seek it out.